November; wet and dark and all of a sudden plenty of time to think, whereas August & September were a blur with work being at its busiest (I work in Hospitality), me trying to promote On Horses For Horses for World Horse Welfare and chasing information from anyone who showed an interest.
Bar one outstanding donation I think all the money has come in for this year and we will be just shy of £900 for 2013 I think, and raised just over £4600 overall.
We are all feeling the pinch and I think that reflected in the donations, which is very understandable. I felt uncomfortable asking the same people again to part with hard earned money for the horses and didn’t chase it as I did other years.. I merely mentioned it… several times J
I know others must have had the same feeling, so we must not forget to be proud of what we did. This £4600 will have made a difference to horses out there who needed it and it is not a bad effort from us ‘horsey people. …..
On the WORLD HORSE WELFARE website you can find that 77% of all the money raised goes directly to the horses, while 20% is used for fundraising and publicity with just 3% going towards governance. This means that of the £4600 raised £3542 went to out equine friends, and £920 went to marketing. It states that every pound spent there raises a further £4…. (Which should mean that made an additional £3680 for the cause). And out of this amount we merely paid someone £138 in wages…I think that is a good result… and I didn’t even count the GiftAid in this amount… So; YAY TO YOU - http://www.worldhorsewelfare.org/Page/Our-Finances
The great support from Melissa, a ‘roving’ reporter who joined us on our ride from Glencoe Mountain to Bridge of Orchy last year, resulted in The Scottish Field to publish a story about it in the January issue. It was mean to come out sooner but our Scottish weather interrupted a planned photo shoot, a deadline was missed and this was postponed. All articles will promote On Horses For Horses and it is a fact that publicity is paramount to get the word out and get people to join…
It is my ‘not very scientifically proven guestimate’ that about 10% of people jump into action and get on their horses for this cause –meaning that for every 10 people to join a ride you need to tell at least a 1000 people about it…. So I am very excited about it and here is hoping it will generate a lot of interest for next year so we can make even more of a difference.
For now.... I see a cold but dry day ahead of me, at last, so my wellies & warm jacket are packed and I will head out to see my boy Charlie after work and will hopefully be able take him for a gentle hack
Posted by Loes Knopper.